Sales

Selling is one of the areas that scientists and engineers find most difficult to come to terms with, conjuring up images of disreputable characters pushing unsuitable products at unsuspecting customers. In practice, technical selling is a complex discipline in its own right. Sales people need to be both highly educated - often to PhD level for high-level scientific instrumentation, and to have excellent interpersonal skills - a combination that is not always easy to achieve!

Psi-ense can provide a number of options to build sales in both domestic and global markets.

Sales distribution
Through our sister company, LOT Oriel, we have built up considerable experience of sales distribution across Europe in the fields of photonics and nanotechnology. Where appropriate, we will work with LOT as a distribution channel. In other circumstances, we will identify a suitable distributor for your products or services with representations in defined territories as appropriate.

In-house sales function
There are situations where the complexity of the products involved or the high level of customisation or customer interaction required, means that it is most practical to manage the sales function directly. Psi-ense will advise you on recruiting the right people for the job and the training and systems required to maintain a high quality sales function.

Export management
A subset of global selling is the logistics required to get your products to the customer and receive payment in return. The systems and procedures involved have been fine-tuned over many years, but can be daunting to the non-expert. Psi-ense will support you in entering overseas markets to the point that you have sufficient resources to manage the task yourselves.