Market research

Understanding your potential market will be a core feature of your business and your initial business plan will require evidence that you have understood your prospective customers' needs and identified your competitors. Research will also be essential when entering new geographical markets or moving into new market segments at home. Psi-ense will work with you, using a well-tried set of techniques to maximise your product's potential.

Product launch

Bill Gates may have hundreds of millions of Dollars to launch his latest edition of Windows. You probably won't. Psi-ense can put together a launch strategy to fit your budget and which is most suited to your product. This could include presentations to key opinion leaders, press releases and advertising. Or it may mean getting a prototype instrument into a key lab and disseminating the results to potential customers.

Promotion

Together with our partners, Psi-ense will advise you on the best approach to build your products reputation in the marketplace. This could include advertising and press releases in relevant journals, direct mailings (see database management) or organising events (see event management).

Event management - Exhibitions, workshops and seminars

Getting your product in front of an audience is an essential part of any marketing process. Taking a stand at relevant exhibitions can provide invaluable exposure for your company. For products with defined market niches, workshops combining guest speakers and hands-on demonstrations, provide an ideal method of raising interest with potential customers. Psi-ense's considerable experience of event management will ensure these activities can be used to maximum effect.

Database management

From the start, the success of your sales and marketing activities will depend on your knowledge of your potential customers. The more complex your product the more you will need to understand about your customers' needs and applications.

Psi-ense can assist both with the selection and installation of a suitable database, and with the ongoing management of customer data -